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Debating Sustainable Event Tourism Strategies!

Online: Date to be confirmed soonest!

Building Sustainable Event Tourism from the Ground Up!

The next edition of the Event Tourism Forum will be an online Indaba and it will unpack the investment strategies required to host major events where the main objective is to generate big pay-offs in terms of boosting a destination’s local economy and using it as a means to promote a destination, to new visitors.

The key learning theme of the Forum will focus around the potential partnership opportunities that exist for local government, provincial/state and national government, with event organisers and how they could create win-win partnerships to also extract value from out-of-town visitors.

Strategic international partnerships are also a key strategy to assist with the growth of events inclusive of the resultant benefits to a destination and its local attractions.

According to Lead Facilitator, Gerrit Davids, Director at TaranisCo Advisory, “The Forum will lend itself to an open conversation wherein all stakeholders can share ideas and concepts on sustainable strategies on how to partner each other in order to manage the challenges posed by an uncertain and disruptive economy”.

The Forum will have a major focus on event funding and sponsorship strategies, debating the main consideration as to, “what sponsors and funders want, and how organisers should align their proposals to their business objectives, rather than to its own desires”.

It will also deal with issues pertaining to additional revenue generating streams inclusive of crowd funding, integrating big data, virtual reality, digital and social media into the event experience as well as creating online audio and video channels to further increase income.

The Forum will have a major focus on event tourism and how organisers could use their economic impact research reports as an effective tool to get government support for their events.

Theme: “Key Principles of Event Tourism Strategies and Economic Impact Measurement”.

– The Role of Government in Creating an Enabling Economic Environment for Sustainable Major Events

– Event Organisers Partnering Government to forge Sustainable Visitor Strategies

– Expanding Events to other locations in Partnership with Government

– Stakeholder Partnerships between Event Organisers and the Hospitality Sector

– Why, the use of Data and Economic Impact Surveys, will improve the Sustainability of Major Events.

– Why Local Attractions, Heritage Sites, Museums Partner Major Events to attract more visitors

– Event Safety and What are the Limits of Liability?

The Forum will feature leading industry thought leaders and destination management organisations (DMOs), local tourism associations/boards, event organisers and others, sharing their knowledge on how to design and host sustainable events for all stakeholders and partners.

The aspect of measuring the socio-economic impact of an event is also of key importance in order to assess the sustainable impact in terms of the “Event Measurement Framework – Event Indicators”, as designed by the National Tourism Department. Each event indicator will be unpack extensively, in order to give both government and event organisers an idea, as to how to design events in-line with this prescribed Framework.

See a list of Past Attendees: Click Here

See a list of Past Speakers: Click Here

TaranisCo Advisory CC
Website: www.taranis.co.za

Cell. +27 (0)82 496 1657 | Office: + 27 (0) 87 702 8411
E-mail. gerrit@taranisco.co.za

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