Destination Management – The Dubai Way!
Masterclass in Tourism and Destination Management
Date: 22-24 November 2017
Location: Dubai, UAE
Venue: MODUL University Campus, 4th Floor ONE JLT, Jumeirah Lakes Towers, Dubai, UAE
We have pleasure inviting you and your team to attend a leading Masterclass in Tourism and Destination Management, hosted by TaranisCo Advisory CC and presented by MODUL University Dubai and the world’s leading MODUL Tourism College of the Vienna Chamber of Commerce.
The Masterclass is ideal for people working in tourism bodies like destination management agencies, associations, convention bureau’s and tourism marketing agencies of countries, cities and towns respectively.
The major theme of the Masterclass will focus on the key principles of sustainable and successful destination management strategies as applied by places like Dubai, which has the distinguished title of having the busiest airport for international travellers in the world as well as having received 15 million over night visitors during 2016.
What makes places like Dubai very successful in their marketing strategies is that the core of its destination management approach is strongly built on the following key fundamentals, which will also serve as your own learning outcomes when attending this Masterclass, i.e.
- Understand the basics of tourist destination management
- Understand the difference between micro and macroeconomic effects on destinations
- Develop an awareness of the problems of tourism management
- Identify the main challenges (e.g. sustainability)
The content of the Masterclass is structured with the main emphasis on sustainable strategies and campaigns for managing tourism destinations as an important part of controlling tourism’s environmental impacts.
The needs, expectations and anticipated benefits of tourism vary greatly from one destination to another and there is no “one size fits all” approach to destination management.
This module was developed to give an overview of destination management and how it can be applied.
Besides gaining an insight into the positioning and branding of a destination like Dubai, this module also describes how to develop a destination policy before looking at macro and microeconomic aspects of destination management and their respective influence on a destination.
The module consists of the following topics divided into five parts:
- Positioning and Branding a Destination
- Destination Policy Planning and Development
- Latest Trends in Tourism (e.g. sustainability, etc.)
- Global Forces Shaping World Tourism (Macroeconomics)
- The Destination and the Tourism System (Microeconomics)
Who should attend?
This Tourism and Destination Management module is developed to give an overview of destination management and how it can be applied by your tourism organization.
It is a perfect learning experience for all working professionals who aim to improve their customer-oriented mindset to further their knowledge and career needs.
Hands-on practice follows all theory and questions, feed back and sharing personal experiences is encouraged, ensuring participants have an enjoyable and memorable experience. Techniques and learning platforms to stimulate adult learning include:
- Activity Based Learning
- Group Work
- Role Play
- Business Case Studies
English proficiency is required for all delegates.
The size of the class is highly limited in order to maintain the value of the course as well as to encourage full interaction between the presenter and delegates.
A Certificate of Achievement will be issued by MODUL University Dubai and the world’s leading MODUL Tourism College of the Vienna Chamber of Commerce.
If you are interested to attend and would like to receive more information: Click Here