Date: 29-30 September 2017
Venue: Garden Court, Marine Parade, Durban
Why not attend this highly interactive Workshop?
How to Develop Sustainable Event & Attedance Strategies
Why not join us at this highly interactive workshop and learn the key strategies required to stage successful events; raise sponsorship; implement effective marketing strategies to increase attendance and boosting the local economy.
To date more than 100 municipalities have benefited from this highly informative content and the key discussions will be presented through interactive classroom presentations with the main focus on how event organisers, municipalities, provincial and national government could effectively measure their investment in events for purposes of assessing its economic impact in terms of the unified service delivery mandate and framework respectively.
The discussion points at the Workshop will not only focus on the event’s return on investment (ROI) but also its return on objectives (ROO) and how it contributes to the local economy through increased visitor numbers.
Organisers and its government partners are well advised to first benchmark an event using the key principles of ROI and ROO to determine whether it projects the required levels of sustainability. Events must also be assessed as to whether its sustainable in terms both the financial and technical support given as well as its economic benefits to the local community.
– Sustainable Event Marketing Strategies: The Durban Way
– Drafting Sponsorship Proposals and Successful Negotiations
– How to Conduct Effective Economic Impact Surveys for your Events: Surveys Can Boost Your Funding Prospects
– Government Partnering Premier Events to boost local economies
Delegates will have a renewed outlook on how it should steer the internal discussion on the benefits of staging sustainable events, how to measure its economic impact and key performance indicators while boosting tourism and local economies.
All delegates will also receive a Certificate of Completion.
For further details on attending the Workshop contact: Remu:
Cell. 076 104 6165