How to Develop Sustainable Event & Attedance Strategies
Why not host this highly interactive workshop in your municipality and learn the key strategies required to stage successful events; raise sponsorship; implement effective marketing strategies to increase attendance and boosting the local economy.
To date, many municipalities have benefited from this highly informative content and the key discussions will be presented through interactive classroom presentations with the main focus on how event organisers, municipalities, provincial and national government could effectively measure their investment in events for purposes of assessing its economic impact in terms of the unified service delivery mandate and framework respectively.
The discussion points at the Workshop will not only focus on the event’s return on investment (ROI) but also its return on objectives (ROO) and how it contributes to the local economy through increased visitor numbers.
Organisers and its government partners are well advised to first benchmark an event using the key principles of ROI and ROO to determine whether it projects the required levels of sustainability. Events must also be assessed as to whether its sustainable in terms both the financial and technical support given as well as its economic benefits to the local community.
– Sustainable Event Marketing Strategies: SA City Case Study
– Drafting Sponsorship Proposals and Successful Negotiations for your Major Events
– How to Conduct Effective Economic Impact Surveys for your Events: Surveys Can Boost Your Funding Prospects
– Government Partnering Premier Events to boost local economies
Delegates will have a renewed outlook on how it should steer the internal discussion on the benefits of staging sustainable events, how to measure its economic impact and key performance indicators while boosting tourism and local economies.
All delegates will also receive a Certificate of Completion.
For further details on hosting the Workshop contact: Gerrit Davids:
Cell. 082 496 1657
List of Past Attendees:
Abaqulusi Local Municipality; Amathole District Municipality; Bitou Local Municipality; Bojanala Platinum District Municipality; Buffalo City Metropolitan Municipality; Cape Winelands District Municipality; City of Umhlathuze Local Municipality; Dikgatlong Local Municipality; Eastern Cape Department: SRAC; Eastern Cape Parks & Tourism Agency; Ekurhuleni Metropolitan Municipality; Emfuleni Local Municipality; Enterprise Ilembe Development Agency; Gert Sibande District Municipality; Greater Taung Local Municipality; Lephalale Local Municipality; Mbombela Local Municipality; Mfolozi Municipality; Moqhaka Local Municipality; Namakwa District Municipality; Nketoana Local Municipality; North West – Department of Tourism; Ntambanana Local Municipality; O.R. Tambo District Municipality; Okhahlamba Local Municipality; Rustenburg Local Municipality; Sedibeng District Municipality; Setsoto Local Municipality; Sol Plaatje Local Municipality; SonnyBoy’s Consulting,Training and Services; South African National Biodiversity Institute (SANBI); Swellendam Tourism Organisation; Thabo Mofutsanyana District Municipality; Theewaterskloof Local Municipality; Ugu South Coast Tourism (Pty) Ltd; Uthungulu District Municipality.