25-26 April 2019, Cape Town
Building Sustainable Event Tourism from the Ground Up!
The 6th Event Tourism Forum will take place in Cape Town, which has won the coveted title of the World’s Leading Festival and Events Destination in 2018.
It is no secret that major events bring millions of Rand into local economies and the Forum will unpack the investment strategies made by all the stakeholders to generate these big pay-offs and at the same time using it as a means to promote a destination to new visitors.
The key discussion theme of the Forum will focus around the potential partnership opportunities that exist for local Municipalities and Provinces with event organisers and how they could create win-win partnerships to also extract value from out-of-town visitors.
Strategic international partnerships are also a key strategy to assist with the growth of events inclusive of the resultant benefits to a destination and its local attractions.
According to organiser, Gerrit Davids, Director at TaranisCo Advisory, “the Forum will lend itself to an open conversation wherein all stakeholders can share ideas and concepts on sustainable strategies on how to partner each other in order to manage the challenges posed by an uncertain and disruptive economy”.
An event Sponsorship/Funding Outlook Report will also be released at the Forum.
The Forum will have a major focus on event funding and sponsorship strategies, debating the main consideration as to, “what sponsors and funders want, and how organisers should align their proposals to their business objectives, rather than to its own desires”.
Panel discussions will also debate the issues pertaining to additional revenue generating streams inclusive of crowd funding, integrating big data, virtual reality, digital and social media into the festival experience as well as creating online audio and video channels to further increase income.
The agenda will also include debates around issues dealing with event tourism and how organisers could use their economic impact research reports as an effective tool to get government support for their events.
Industry experts will also share effective strategies on how to create long lasting social legacies and festival branding respectively.
Key Forum Themes:
– The Role of Government in Creating an Enabling Economic Environment for Sustainable Major Events
– Event Organisers Partnering Government to forge Sustainable Visitor Strategies
– Expanding Events to other locations in Partnership with Government
– National Empowerment Fund for Arts & Culture
– Stakeholder Partnerships between Event Organisers and the Hospitality Sector
– Why the use of Data and Economic Impact Surveys will improve the Sustainability of Major Events.
– Why Local Attractions, Heritage Sites, Museums Partner Major Events to attract more visitors
– Event Safety and What are the Limits of Liability?
– Official Launch of the South African Festival Awards
Masterclass Theme: “Event Sponsorship and Key Principles of Event Tourism Metrics & Economic Impact Measurement”.
Some of our Past Conference Speakers
– Alec Lenferna, Event Director, Real Events Management
– Annemarie Ferns, CEO, Stellenbosch360
– Billy Domingo: COO, Cape Town International Jazz Festival & ESP Afrika
– Bjørn Buyst, Chief Operations Officer, Cape Town Grand Prix
– Boni Mchunu, GM-Marketing, KZN Tourism
– Carol Volsoo, GM, Old Mutual Two Oceans Marathon
– Chris Bruwer, ex-CEO Comrades Marathon
– Corne Koch, Head Convention Bureau, Cape Town Convention Bureau
– David Bellairs, Director, Pick n Pay Cape Argus Cycle Tour, The Cycle Trust
– Douglas Ryder, Team Principal, Team MTN-Qhubeka
– Dumisani Mhlongo, Director: Petermaritzburg Tourism
– Helena van Rooyen, Manager Tourism, Office of the Municipal Manager, West Coast District Municipality, Western Cape, South Africa
– Igshaan Amlay, Founder & Chief Executive Officer, Cape Town Grand Prix
– Jon Adams, ex-Senior Commercial Manager, Absa Cape Epic
– Kobus du Plessis, Member Mayoral Committee, Tourism, Cape Winelands District Municipality
– Leon Swanepoel, CEO, Sportsvendo & The Colour Run
– Phillip Sithole, Head Business Support, Tourism & Markets,
– Tracy Daniels, Lecturer, Tourism & Event Management, Cape Peninsula University of Technology
– Wayne Tifflin, Acting Research Manager, KZN Tourism
Please Note: Speakers’ titles are correct at the time of their participation in the respective conference.
For further details contact: Gerrit Davids:
Cell. 082 496 1657