Celebrating Tourism Month and Sustainable Event Strategies!
27-28 September 2019, Johannesburg
Building Sustainable Event Tourism from the Ground Up!
The next edition of the Event Tourism Masterclass will take place in Cape Town on 27-28 September 2019, coinciding with this year’s edition of the Joy of Jazz Festival, which will be celebrating its 22nd edition and once again, making a valuable contribution to the local economy of Sandton and surrounds, as a major event.
The Jazz Festival draws more than 30 000 festino’s, from across the world and as premier event, it is one of many major events, contributing hundreds of millions to the local economy and enabling the creation of thousands of temporary jobs.
The Masterclass will unpack the investment strategies, made by all the stakeholders to generate these big economic pay-offs brought through events, and at the same time, using it as a means to promote a destination, to new visitors.
The key learning theme of the Masterclass will focus around the potential partnership opportunities that exist for local Municipalities and Provinces with event organisers and how they could create win-win partnerships to also extract value from out-of-town visitors.
Strategic international partnerships are also a key strategy to assist with the growth of events inclusive of the resultant benefits to a destination and its local attractions.
According to Lead Facilitator, Gerrit Davids, Director at TaranisCo Advisory, “The Masterclass will lend itself to an open conversation wherein all stakeholders can share ideas and concepts on sustainable strategies on how to partner each other in order to manage the challenges posed by an uncertain and disruptive economy”.
The Masterclass will have a major focus on event funding and sponsorship strategies, debating the main consideration as to, “what sponsors and funders want, and how organisers should align their proposals to their business objectives, rather than to its own desires”.
It will also deal with issues pertaining to additional revenue generating streams inclusive of crowd funding, integrating big data, virtual reality, digital and social media into the event experience as well as creating online audio and video channels to further increase income.
The Masterclass will have a major focus on event tourism and how organisers could use their economic impact research reports as an effective tool to get government support for their events.
Masterclass Theme: “Event Sponsorship and Key Principles of Event Tourism Metrics & Economic Impact Measurement”.
– The Role of Government in Creating an Enabling Economic Environment for Sustainable Major Events
– Event Organisers Partnering Government to forge Sustainable Visitor Strategies
– Expanding Events to other locations in Partnership with Government
– Stakeholder Partnerships between Event Organisers and the Hospitality Sector
– Why, the use of Data and Economic Impact Surveys, will improve the Sustainability of Major Events.
– Why Local Attractions, Heritage Sites, Museums Partner Major Events to attract more visitors
– Event Safety and What are the Limits of Liability?
The Masterclass will feature expert facilitators on how destination management organisations (DMOs), local tourism associations/boards, event organisers and others, could design and host events, which are supported by and large through commercial sponsorship, as well as the role of Big Data, as applied by sponsors, when considering partnering events.
The aspect of measuring the socio-economic impact of an event is also of key importance in order to assess the sustainable impact in terms of the “Event Measurement Framework – Event Indicators”, as designed by the National Tourism Department. Each event indicator will be unpack extensively, in order to give both government and event organisers an idea, as to how to design events in-line with this prescribed Framework.
To book your seat at the Masterclass: Click Here
See a list of Past Attendees: Click Here
See a list of Past Speakers: Click Here
For further details contact: Gerrit Davids:
Cell. 082 496 1657