Why should we buy from you? | We offer a Value Proposition. | What is a value proposition?
Introducing the Total Value Proposition-Strategy Workshop to increase your Market Share in Tough Times, sometimes called “a recession”.
Please Note: This is not a Sales Workshop but one focusing on designing and offering a ‘Value Proposition’ to the market.
In business, the nuanced definition describes a ‘value proposition’, as a service, innovation or a feature intended to make a company, product or service attractive to the market place.
Why should people do business with you? Have you considered implementing the key pillars required to create a dominant and Total Value Proposition (TVP) to stay ahead of the competition?
Organisations are driven into a corner where its required to optimally manage the demands, of not only maintaining its market share, but also find creative ways and strategies to increase it under very difficult economic circumstances.
The single most important reason why companies lose market share is largely due to a lack of regular “Strategic and Creative Sessions” to ensure that its objectives are aligned with international best practices required to stay a market leader.
Is your business ready for the 4thIndustrial Revolution?
According to Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum (WEF), the ‘Fourth Industrial Revolution’ is a given and it will only make room for organisations who think “revolutionary”.
Most companies are well versed with the process of brainstorming sessions but few ever venture to discuss the concept of a TVP, and even worse, they do not know where they are ranked in the market place.
A cohesive and holistic consultative process to design a TVP should ideally focus on ways to define long-term strategies focusing on the key areas i.e. Employees, Services/Products, Customers, Competitiveness and Sustainability respectively.
Is everyone in agreement with the future direction of the business?
By looking at new ways to the role of your employees pertaining to achieving a TVP, organisations should endeavour to firstly, “create a meeting of the minds” and secondly sell it to them before venturing out into the market with new ideas and strategies.
A detailed review analysis of your “product/service offering” is also an essential exercise to establish whether the market really want what you got to offer and as Stephen Covey wrote in his book, ‘The 7 Habits of Highly Effective People”, one need to establish, which interventions are “Urgent and Important” in order to solidify you market share.
Customers have become highly opinionated through instant access to social media and organisations have no choice to find effective ways to manage this new relationship, which is not face-to-face anymore.
A TVP creates competitiveness and increases market share!
The extent to which external stakeholders impact on the organisation is another crucial test to determine as to whether there is indeed also a “meeting of the minds” to underpin your business objectives. You also need to “sell your ideas and strategies” to them in order to successfully implement your TVP.
When it comes to ‘competitiveness”, many companies compete on the basis of decreased profit margins and neglect the key imperative of ‘cash-flow’ in the process.
Making ‘profit margins’ the primary objective will eventually lead to a decreased level of ‘cash flow’, thus weakening the company’s position to compete effectively in the market place.
Therefore, a failure to manage ‘cash-flow’ will further cause the organisation to find itself in a precarious position with reduced resources, which is one of the key requirements of an effective TVP.
As a result, sustainability will not be an achievable target for some time and it could also lead to company’s demise.
The benefits of strategising around your own TVP is of utmost importance and for most organisations it will be an essential tool for survival.
It will also require a diligent approach to get all stakeholders on board and to manage the process in such a way that you will survive the onslaught of the ‘Fourth Industrial Revolution”.
Read our clients’ endorsements about our facilitator: Click Here
To view the Workshop Outline and receive a Quotation: Click Here