Increase your Sales! Blue Ocean Strategy Workshop (BOSW)
What if your organisation stopped competing head-to-head in the Red Ocean and started creating its own Blue Ocean? What if the answer to increasing sales is not to compete harder, but to compete differently?
What is the Blue Ocean Strategy Workshop?
The Blue Ocean Strategy Workshop is a facilitated strategic and interactive session designed to help organisations identify new market space within their existing economic activities. Rather than simply competing more aggressively in an existing market, the workshop challenges participants to rethink what they offer, who they serve, how they create value and how they differentiate themselves.
The focus is on identifying new customer demand, underserved needs, alternative offerings and opportunities to reduce direct competition - while building on the organisation's existing capabilities, resources and assets.
Why the Blue Ocean Strategy Workshop?
Competing in an established market often means competing on the same products, services, prices, features and customers as everyone else.
The workshop helps organisations step outside this competitive pattern and identify where new opportunities may exist.
- Understand where you are competing head-to-head.
- Identify customer needs and market gaps.
- Challenge established industry practices and assumptions.
- Find opportunities to differentiate and create new value.
- Prioritise the opportunities with the greatest potential.
- Turn the selected opportunity into a practical business model and action plan.
Built Around Your Business
The workshop is built around your organisation, your customers, your competitors, your capabilities and your market. It is not a generic innovation session.
Participants examine what they currently offer, who they serve, what customers value, where they are underperforming and which resources and assets could be leveraged to create new value.
From Red Ocean to Blue Ocean
The process moves from understanding the current competitive environment to identifying gaps, challenging the competition and developing new opportunities.
Understand → Diagnose → Identify → Differentiate → Prioritise → Design → Plan → Commit
The workshop uses the Four Actions Framework - Eliminate, Reduce, Raise and Create - to challenge what the organisation currently does and identify what could be changed to create greater customer value.
- Red Ocean Competition Map
- Current Market Position Scorecard
- Blue Ocean Opportunity Gap
- Four Actions Grid
- Blue Ocean Opportunities
- Prioritised Opportunities
- Blue Ocean Business Model
- 90-Day Blue Ocean Action Plan
- Blue Ocean Commitment Statement
Why Act Now?
Markets change, customer expectations evolve and competitors continuously seek new ways to attract and retain customers. Continuing to compete in exactly the same way can result in increasing competitive pressure, commoditisation and declining differentiation.
The workshop creates dedicated time for the right people to step away from day-to-day operations, challenge existing assumptions and decide where the organisation can create new market space and what it must do next.
Why Compete Harder When You Can Compete Differently?
Stop competing in the Red Ocean. Create your Blue Ocean and beat the competition.
Delegates will receive a Certificate of Attendance for the 2-day workshop and will have the option to undertake an open-book multiple-choice examination to qualify for a Competency Examination Certificate.
View and Download the Brochure Here
Contact: Gerrit Davids, Lead Advisor at TaranisCo Advisory on Mobile: +27 82 496 1657 or Email: gerrit@taranisco.co.za